The CRM Implementation Plan Your Business Actually Needs to Get ROI
The goal of customer relationship management (CRM) is to efficiently and effectively grow your business while improving the customer experience. When implemented properly, CRM can give companies a competitive edge. Unfortunately, most business fail.
Decoding AI-Driven Content Creation for B2B Marketing: The Pros and Cons
Limitations to Consider as AI Evolves
Note: ChatGPT’s capabilities and limitations are likely to evolve, not only as the tool gets smarter but as we learn how to use it.
Besides accuracy issues, there are other limitations to using AI that may include an inability to understand context or process nuance such as sarcasm, irony or figurative language.
A recent article from IBM, titled “Shedding light on AI bias with real world examples,” addresses how people can manipulate output to match certa
Note: ChatGPT’s capabilities and limitations are likely to evolve, not only as the tool gets smarter but as we learn how to use it.
Besides accuracy issues, there are other limitations to using AI that may include an inability to understand context or process nuance such as sarcasm, irony or figurative language.
A recent article from IBM, titled “Shedding light on AI bias with real world examples,” addresses how people can manipulate output to match certa
How Distributors Can Use AI for Industrial Marketing Content
What Implications Exist When Using AI to Generate Content in Distribution?
If you know 3 Aspens Media, you know writing for distributors, consultants and end-users is our sweet spot. We often base our content strategies around subject matter expert interviews and conversations with company leaders. I’ve spent years talking with executives, leadership teams, sales professionals, delivery drivers, warehouse managers and various trades to learn the intricacies of their businesses, their people and
If you know 3 Aspens Media, you know writing for distributors, consultants and end-users is our sweet spot. We often base our content strategies around subject matter expert interviews and conversations with company leaders. I’ve spent years talking with executives, leadership teams, sales professionals, delivery drivers, warehouse managers and various trades to learn the intricacies of their businesses, their people and
Central Mine Equipment Simplifies Supply Chain with Superior Industrial Supply
Central Mine Equipment has been doing business with Superior Industrial Supply and relied on their extensive experience and targeted customer service for several decades, primarily for their fastening needs.
Founded in 1928, Central Mine Equipment (CME) has manufactured mechanically driven multi-purpose drilling rigs for the geotechnical, environmental and water well drilling industries. CME drilling rigs are custom designed to the end-user’s specific drilling needs and preferences to be mounte
Founded in 1928, Central Mine Equipment (CME) has manufactured mechanically driven multi-purpose drilling rigs for the geotechnical, environmental and water well drilling industries. CME drilling rigs are custom designed to the end-user’s specific drilling needs and preferences to be mounte
The Power of Storytelling in B2B Sales and Marketing, with Dirk Beveridge
Stories are powerful. They transcend generations, connect us through emotion and help us make sense of the world. Are you struggling to stand out in a busy B2B market? Breaking through the noise today is hard. And with the rise of AI content tools, it’s only getting harder. In a world inundated with information, from good sources and bad, how do we ensure our messages are heard? At 3 Aspens Media, we do this through storytelling. That’s because we believe storytelling is the best way to set your
Family Culture is Embedded in the Independent Distributor: Now’s the Time to Unleash It
The folks at Porter Pipe have. Not long ago, they raised a massive billboard for their new location in Milwaukee, proudly proclaiming, “The Family is Coming, Summer 2023.”
Outside sales representative and family member Jimmy Porter Jr. said of the sentiment: “Thank you to everyone who supports our family business. You are the reason we can continue to grow to new markets, create more opportunities for more families and raise the service bar!”
That family foundation extends beyond bloodlines —
Outside sales representative and family member Jimmy Porter Jr. said of the sentiment: “Thank you to everyone who supports our family business. You are the reason we can continue to grow to new markets, create more opportunities for more families and raise the service bar!”
That family foundation extends beyond bloodlines —
Should Your Organization Conduct Original Industry Research?
Secondary research methods involve compiling data from various reputable sources such as books, trade journals, library databases and existing research.
Organizations can use primary and secondary research to help members understand historical data and current trends affecting their industries. But first, the data must be translated into language that resonates with the players in the field.
This is where many organizations struggle.
Going the DIY route to conduct research you can use to prod
Organizations can use primary and secondary research to help members understand historical data and current trends affecting their industries. But first, the data must be translated into language that resonates with the players in the field.
This is where many organizations struggle.
Going the DIY route to conduct research you can use to prod
Xebec Guide for CNC Precision Manufacturing: Overcome Obstacles to Success
Xebec automated deburring and finishing tools clear the way for manufacturers — streamlining the finishing process, while addressing quality and efficiency issues.
2024 Industry Outlook - Hardwood Floors Magazine
Less than a fifth of the wood flooring industry is optimistic for strong growth in 2024, with 15 percent of respondents in our annual NWFA Industry Outlook survey expecting sales to be up significantly (8 percent or more). About a third expect sales to be up somewhat (3 percent to 7 percent). And close to a third expect sales to be the same in 2024 as in 2023.
The threat of a recession is looming over their forecasts, with some respondents to the annual survey saying consumers are eyeing condit
The threat of a recession is looming over their forecasts, with some respondents to the annual survey saying consumers are eyeing condit